Privacy Policy
Effective Date: 18 June 2025
1. Introduction
This Privacy Policy explains how MATTER DIGITAL TECHNOLOGY PTY LTD (ABN 69 654 616 172) ("we", "us", "our", "Folkal") collects, uses, discloses, and protects your personal information when you use the Folkal platform and services available at www.folkal.com and related domains ("Service").
By using our Service, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
By using our Service, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
2. Information We Collect
2.1 Personal Information
We collect the following personal information:
- User Information: Name, email address, and account credentials
- Organisation Information: Organisation name, website address, and business details
- Content: Videos, images, recommendations, and other user-generated content you upload
- Usage Data: Information about how you use our Service, including features accessed and actions take
2.2 Technical Informatiom
- IP addresses and device information
- Browser type and version
- Operating system
- Cookies and similar tracking technologies
- Log files and analytics data through Google Analytics
2.3 Third-Party Integration Data
When you connect third-party services (such as Google My Business, Shopify, or payment platforms), we may collect:
- Authentication tokens and access credentials
- Business information from connected platforms
- Transaction and product data necessary for Service functionality
3. How We Use Your Information
We use your personal information to:
- Provide, maintain, and improve our Service
- Create and manage user accounts and organisation profiles
- Process authentication and access controls
- Enable integrations with third-party platforms
- Display user-generated content and recommendations on websites
- Process payments and manage subscriptions
- Communicate with you about your account and our Service
- Analyse usage patterns and improve Service performance
- Comply with legal obligations
4. Information Sharing and Disclosure
4.1 Public Display
User-generated content, including videos, recommendations, names, and images, may be:
- Displayed publicly on organisation websites through Folkal widgets
- Made accessible to web crawlers and search engines
- Used by AI systems and large language models for indexing purposes
4.2 Content Syndication
Organisations may share content with other organisations through our content syndication features, which may result in your attributed content appearing on multiple organisation websites.
4.3 Third-Party Services
We may share information with:
- Integrated third-party platforms (Google My Business, Shopify, payment processors) as necessary for Service functionality
- Service providers who assist in operating our platform
- Legal authorities when required by law or to protect our rights
4.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
5. Data Storage and Security
5.1 Data Location
Your personal information is stored in the Australia/Sydney region on secure cloud infrastructure.
5.2 Security Measures
We implement reasonable security measures including:
- Encryption of data in transit and at rest
- Access controls and authentication systems
- Regular security updates and monitoring
- Periodic security audits and penetration testing
6.3 Content Mode5.3 No Absolute Securityration
Despite our security measures, no internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of your information.
6. Data Retention
We retain your personal information:
- Active Accounts: Indefinitely while your account remains active
- Deleted Accounts: For 90 days to allow account recovery, then permanently deleted
- Legal/Compliance Records: For 7 years where required by law
- Content with Transferred Copyright: May be retained indefinitely by organisations as per licensing agreements
7. Your Rights
Under Australian privacy law, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your account (subject to our retention policies)
- Opt-out of marketing communications
- Lodge a complaint with the Office of the Australian Information Commissioner
Note: Content for which copyright has been transferred to organisations cannot be deleted by users, but attribution will be maintained.cy law, you have the right to:
8. Cookies and Tracking
We use cookies and similar technologies to:
- Maintain user sessions and preferences
- Collect analytics data through Google Analytics
- Improve Service functionality and user experience
You can manage cookie preferences through your browser settings, though this may affect Service functionality.
9. Age Restrictions
Our Service is not intended for individuals under 18 years of age. By using our Service, you confirm that you are at least 18 years old and do not require parental consent. We do not knowingly collect personal information from individuals under 18.
10. International Transfers
While our primary data storage is in Australia, some service providers may process data internationally. Any such transfers will be conducted in accordance with applicable privacy laws.
11. Changes to Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a new effective date. Your continued use of the Service after changes become effective constitutes acceptance of the updated policy.
12. Contact Information
For privacy-related enquiries or to exercise your rights, contact us at:
MATTER DIGITAL TECHNOLOGY PTY LTD
Email: hello@folkal.com
Address: 107 Alexander Street Crows Nest NSW 2065
ABN: 69 654 616 172
This Privacy Policy is governed by Australian federal law.