Where retail meets ecommerce
Your stores are full of inventory. Your website acts like they don't exist.
Every day, customers abandon your website because they can't confirm pickup, can't find nearby stock, can't get the answer a staff member would give them in seconds. Folkal fixes all three.
Live in days · No code · No agency
inventory
Real inventory. On your product pages. At the moment it matters.
The biggest question in ecommerce isn't price — it's availability. Folkal answers it before a customer ever reaches checkout. Less hesitation. More conversion.
Reduce abandonment
→ Available for pickup today at Bondi — Fulfilment intent surfaced on the product page, not discovered at checkout.
Recover the sale
→ Also available at South Yarra — Out of stock at one location? Show the next nearest.
Increase conversion
→ Only 2 left at Chadstone — Low stock signals create urgency and drive pickup adoption.
LOCATIONS
Your stores, visible online. Give shoppers a reason to visit.
A live store finder showing real inventory, real staff and local picks. Every location. On your website.
Your stores, visible online. Give shoppers a reason to visit.
Live inventory
Real stock, real pickup options — before they leave the house
Staff profiles
A name, a face, a reason to visit. Not just an address.
Favourite store
Customers who save a store convert higher, visit more and spend more.
Store finder
Every location, every stockist — on your website. Not a static list.
The thing that makes your stores special. Now online.
Staff picks on product pages
→ Real recommendations from real people, verified, moderated, on-brand.
Knowledge in every direction
→ Staff to staff, head office down, brand partners in. One platform, any phone.
Staff profiles on your store finder
→ Give shoppers a reason to visit — and a person to ask for.
BUSINESS VALUE
How Folkal moves your commercial metrics.
Inventory, locations and staff expertise — properly connected — move the six commercial levers every retail leader is accountable for.
SELL THROUGH
GMROI
Customers who can confirm availability and get genuine staff advice buy faster and at full price — improving your gross margin return on investment.
LOYALTY
Customer Lifetime Value
The relationship that starts with a staff recommendation is the reason shoppers come back. Folkal turns one-time browsers into returning customers.
FREQUENCY
Store Visit Frequency
Real inventory and staff profiles give shoppers a reason to visit and a person to ask for. Customers who know who they're seeing come back more often and spend
COST
Customer Acquisition Cost
Real inventory and staff content are permanent owned assets on your product pages — amplifying the traffic you're already paying to acquire.
CONVERSION
Conversion Rate
Uncertainty kills sales. When customers can confirm stock and see genuine staff expertise at the point of decision, they convert.
EFFICIENCY
Training ROI
Product knowledge and brand updates delivered directly to staff phones — faster, cheaper and higher engagement than any formal programme.
One additional conversion per day per store covers the cost of Folkal. Everything after that is measurable upside.
30% more
omnichannel customers spend versus single-channel shoppers. Firework / retail research
+25.8%
conversion rate for retailers who surface pickup and fulfilment options online. Capital One Shopping Research, 2024
FOR DIGITAL TEAMS
Enterprise-ready. Easy to deploy. Built to measure.
Designed to be owned by your digital and marketing team — with the controls, integrations and analytics you need to deploy with confidence.
Content control
Moderation
Brand safety
Approval flows
Performance visibility
Analytics
Performanceracking
Store-level reporting
Platform & integrations
Widget embed
API
Role-based permissions
SSO (Enterprise)
Where retail meets ecommerce
Turn your store network into an ecommerce engine.
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