where retail meets ecommerce

Great retail happens in your stores.
Now it can happen everywhere.

Folkal connects your store inventory, your staff expertise and your locations to every online sale — whether you own the stores or sell through them.
In-store inventory online · Staff expertise at point of purchase · Revenue attribution that proves the impact.
Live in days  ·  No code  ·  No agency
Trusted by
WHAT WE BELIEVE

Retail hasn't changed. The channel has.

Retail has always been won at the intersection of the right product, the right place and the right person. The retailers pulling ahead online are the ones making all three visible — their inventory, their locations and their people — at the moment a customer decides to buy. Folkal is the platform that connects them.

THE INSIGHT

Your stores are your most underutilised ecommerce asset.

Your inventory is already there. Your staff already know the products. Your locations are already where your customers live. The problem isn't what you have — it's that your website has no idea any of it exists.

87%

of shoppers are more likely to buy an item recommended by a sales associate
Salesfloor / Retail TouchPoints

66%

of consumers will leave and shop with a competitor when an item is out of stock online or in-store
AlixPartners 2024 Consumer Sentiment Index

20%

of all online carts are abandoned due to stockouts — one of the top five causes of checkout abandonment
Baymard Institute
The platform

Your inventory. Your locations. Your people.
Now online.

Three pillars. One platform. Every store connected to your online revenue.

Inventory
Real stock on your product pages. Pickup availability. Fulfilment intent — surfaced before checkout, not after.
Locations
A live store finder. Real inventory. Staff profiles. Every location visible online.
People
Real names. Real faces. Genuine recommendations. Staff expertise at the moment a customer decides.
WHO IT'S FOR

Folkal works for every part of the retail ecosystem.

how it works

Live in days. No code. No agency.

About Left Image
01
Connect your inventory and locations

Plug into your existing POS or inventory system. Your store data is live on your website within days.

02
Add your people and their expertise

Staff join via the app. A tap, a picks list or a video. No hardware, no pressure, no training sessions.

03
Measure the revenue impact

See exactly which store interactions influenced online sales. Widget engagement, pickup adoption, revenue attributed. All of it.

WHY NOW

The retailers moving now will be impossible to catch.

Every day on Folkal, you build an advantage that gets harder to close.

Your data advantage is unburyable
Every store interaction builds intelligence about what drives your online revenue. That can't be bought retrospectively.
Your staff culture compounds
Recognised staff stay longer and sell better. That culture takes time to build and can't be copied quickly.
Your defining the category
The retailers connecting stores to ecommerce now are setting a new standard. First in a new category beats fast follower every time.
The next frontier — agentic commerce
AI is beginning to shop on behalf of your customers. Folkal prepares you for it.
AI agents make purchase decisions based on trusted signals — verified inventory, verified locations, verified human expertise. The retailers already connecting all three will be the ones AI recommends.
Where retail meets ecommerce

Join the retailers and brands already turning their stores into an online revenue engine.

Live in days  ·  Cancel anytime  ·  Built for retail